With mobile devices and data becoming increasingly affordable in South Africa, people are embracing the benefits that social media offer. Not only can they stay in touch with family and friends, but they can also keep updated on the latest news, gossip and entertainment while on the go.

This proliferation of social media usage is creating a knock-on effect for organisations. More connected employees result in new demands for the organisation. The impact of the technology consumerisation has already been felt in South Africa with high expectations of more user-friendly services in the workplace.

Allthough many companies have adopted internet usage policies, social media direction is still lagging. There are numerous (and high-profile) examples of the negative impact that careless tweets and Facebook posts could have on the reputation of a company. Guilty by association and being judged in the court of public opinion, result in significant financial repercussions. This damage to the brand results in consumers (who are already less loyal to organisations than before), simply moving on to a competitor.

As a continually evolving organisation that takes great pride in offering its customers innovative services, Rubicomm is excited to announce the launch of its training division. Designed to provide corporate customers with tailored workshops and training solutions, Rubicomm Training keeps its finger on the pulse of all technology and social media developments.

We have extensive experience in corporate reputation as well as how the use of technology (including social media) could impact the bottom line for positive and negative reasons. Courses range from understanding social media; developing social media policies to building engaging social media brands; privacy in the age of social media; and everything else in between.

Our workshops range from one hour “quick fire” to full-day sessions that encompass both theory and practical components. Furthermore, our pricing is customised to fit your budget and is calculated on a “per delegate” basis.

So, if you are ready to take your business to the next level by more effectively harnessing the power of social media, give us a call. Click here to contact us.