CRS Technologies South Africa (www.crs.co.za) a provider of services and solutions to the Human Resources and Payroll markets in Africa in general and South Africa in particular, has entered into a new phase of growth and believes its brand reflects a Company that is progressive in its thinking about people and commerce.

Leadership at CRS this month unveiled the Company’s new-look brand, along with relevant images and marketing material.

Particular attention has been paid to the look and feel of the logo. This important component of the overall brand image expresses the core values of the company, communicated through a series of overlaid congruent circles with the yellow, blues, green and teal shades representing the collaboration and passion of a people-centred business offering.

James McKerrell, CEO of CRS Technologies South Africa, says that the business has always placed a premium on people and on the role HR plays in business. He believes CRS Technologies is differentiated from competitors because it “truly does care about people”.

“Our new brand identity embodies our personality and the essence of “real people solutions”. Our strength and our competitive advantage is – and always will be – people. It’s not just about delivering a solution, we take care in listening to clients and providing consistent, dependable and innovative client centric solutions,” he explains.

McKerrell describes the new-look brand as “fresh, vibrant, sleek and confident” and the perfect representation of the business CRS has matured into.