“A number of factors and aspects must be kept in mind. One of the key trends is using social media profiles as part of the recruitment process, which gives rise to another significant issue – that of control of social media marketing. Employees having their own brands and using that to interact with clients must be given due diligence. In addition to social media policies and governance within the company, it is important for decision makers to consider how social media can be used internally to increase collaboration and knowledge share – and, of course, who should be responsible to control that.”